Viktor & Rolf Haute Couture SS15

My all time favorite perfume “Flowerbomb” instantly comes to mind, as we see the physical iteration of flowers on the runway. The flowers grew from Dutch textiles company Vlisco – their wax fabric was made into giant babydoll dresses and stiffened with smocking, ruffles and petticoats. The lullaby from Rosemary’s Baby accompanied the walking sculptures, as the floral prints were brought to life in the form of cut-outs, which seemed to lift off the fabric. Even the outline of the flowers came away. Innocent straw hats grew in weight and scale, as huge bunches of wheat sheafs and woven straw flowers became entangled with the flowers blooming from the dresses. We’ve seen a return to nature’s good and great this week at haute couture, but here, Viktor & Rolf let the garden grow wild.


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