campaign

Gucci’s First Campaign Under Alessandro Michele

For the house’s Pre-Fall ads, Michele brought on photographer Glen Luchford and stylist Joe McKenna to create an aura of retro louche-ness. The setting is a rundown apartment with plush couches and worn-in rugs, and the stars are models Julia Hafstrom, Alexandra Elizabeth, and Jack Chambers, captured in a suggestive situation: admiring a half-dressed man while lounging on a sofa.

The bags look great, the clothes look modern. Verdict: that’s one convincing couch.

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Categories: campaign, Fashion Editorial

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