Gucci’s First Campaign Under Alessandro Michele

For the house’s Pre-Fall ads, Michele brought on photographer Glen Luchford and stylist Joe McKenna to create an aura of retro louche-ness. The setting is a rundown apartment with plush couches and worn-in rugs, and the stars are models Julia Hafstrom, Alexandra Elizabeth, and Jack Chambers, captured in a suggestive situation: admiring a half-dressed man while lounging on a sofa.

The bags look great, the clothes look modern. Verdict: that’s one convincing couch.

Leave a Reply

Please log in using one of these methods to post your comment: Logo

You are commenting using your account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s