‘Fendi by Karl Lagerfeld’ book launched at a star-studded event at the 2015 Cannes Film Festival. The distinctive book celebrates the designer’s 50-year collaboration, billed as the longest relationship in history between a designer and a fashion brand.
The book includes scrapbook with over 200 Lagerfeld sketches of directional Fendi looks, a Q&A session and a USB stick containing MP4 files of Lagerfeld sketching his memories live as he speaks.
Published by Steidl, Fendi by Karl Lagerfeld book set will be available at Fendi boutiques and high-end bookstores worldwide from July for a little over $100.
Fendi chief executive officer Pietro Beccari spoke highly about the 81 year old fashion designer and drew a parallel between the brand’s image and the book by adding, “Before Karl joined Fendi, it was a very traditional house doing fur. But he changed it into something very modern, peeling fur, mixing it with other fabrics. He really treated it badly. He took sable, the most precious of all materials, and reduced it to pieces. Nobody had ever dared doing that before. Every page is a provocation and an offense to rationality.”
Kendall Jenner and other models attended the exclusive book launch party to support Lagefeld. Jenner sported a Fendi dress and Miu Miu flats on the shores of Cote d’Azure in France.