Emilio Pucci Resort 2016

Massimo Giorgetti marked his debut as creative director of Emilio Pucci with a capsule collection inaugurating a new era for the Florentine fashion label. Giorgetti revamped the Emilio Pucci logo, which appeared embroidered on skirts and applied on bags and shoes as well as laser-cut on a coated nylon and cotton coat. Even as he infused the lineup with his signature sense of lightness, a certain cool factor and an overall effortless attitude, Giorgetti demonstrated he’s able to introduce exquisite details and sophisticated elements that strongly differentiate his first effort for Pucci from his MSGM collection.


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