Prada tapped six fashion illustrators for a new digital experience, Prada Raw Avenue. The new line’s website features a virtual catwalk where shoppers can experience Prada’s sunglasses through the eyes of each illustrators’s interpretations. Users can interact with the site in real-time through the different illustrations as they walk the virtual runway.
The talents include Carly Kuhn, Megan Hess, Blair Breitenstein, Judith van den Hoek, Wong Ping and Vida Vega, whose animations will all be featured as a part of Prada Raw Avenue’s launch.
The full site experience will launch on June 26th, but for now, a preview is available at raw.prada.com.