Rihanna’s New Puma Campaign

In December 2014 Rihanna was named as the Creative Director of sportswear brand Puma. Seven months on and we have the first results of the major collaboration.

Rihanna fronts Puma’s latest campaign, modelling apparel and footwear designed and customised by the star.

Rihanna’s past fashion collabs include River Island, MAC Cosmetics, Giorgio Armani, Balmain and Dior.


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