campaign

BALMAIN’S SIBLING-THEMED CAMPAIGN

Balmain’s fall campaign has landed and features Kylie and Kendall Jenner, Joan and Erika Smalls and Gigi and Bella Hadid, all shot by Mario Sorrenti. In a statement released Thursday, Rousteing explained that this season’s Balmain campaign was inspired by a brief, key moment that happened while shooting the last campaign. “While I watched Mario capture a kiss last fall, I was struck by the love and emotion that I was witnessing in front of me. Starting with a determination to once again focus on the beauty of an intimate connection, my team and I quickly concluded that a celebration of the unique and unconditional love of siblings is a natural progression from the spirit of last season”. 

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