Yves Saint Laurent is making a couture comeback. The announcement comes with the opening of the brand’s new Couture House, situated in Hôtel de Sénecterre, a 17th century mansion on 24 rue de l’Université, which has been restored by creative director Hedi Slimane over the last three years.
Divided into three parts (the Atelier Tailleur, for tailoring; the Atelier Flou, for dressmaking; and the Salon Couture, a dedicated dressing room), the atelier solely fabricates bespoke, handmade garments. Slimane cherrypicks which pieces will boast the coveted hand-sewn couture label “Yves Saint Laurent” (note the restoration of “Yves” to the name)—each made of ivory silk satin and numbered and recorded in the atelier’s gold monogram tome.
While it won’t be showcased on the couture schedule, the collection will be highlighted in a black-and-white ad campaign set to appear in magazines next month. Photographed by Slimane (with the atelier as a backdrop), it spotlights several sleek black dresses and a tuxedo with YSL’s iconic square-shouldered frame.