Tory Burch Launches A New Activewear Line

Tory Burch is launching Tory Sport. The designer’s newest brand will feature apparel to accomodate growing trends in yoga, running, and some tennis and golf. It has its own design team and identity separate from Burch’s main line, but both businesses benefit the Tory Burch Foundation, which supports female entrepreneurs.

“We focused on balance and symmetry—sporty and stylish, feminine and strong, classic and modern,” says Burch of Tory Sport’s fall collection, an ode to the retro stylings of Wes Anderson’s 2001 film, The Royal Tenenbaums. Navy and red tracksuits with graphic stripes evoke a similar ’70s hipster attitude, but the line also includes color-blocked wetsuits and rash guards with floral-print panels, classic white tennis dresses and neoprene gym bags. Also on offer are skirts, pants, tops and jackets that won’t look out of place on the street, before and after workouts.

Sign Up For Our Newsletter


Categories: campaign

Tagged as: , ,

Leave a Reply

Please log in using one of these methods to post your comment: Logo

You are commenting using your account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s