The point of this line of questioning was to find a way the company can effectively and authentically deliver the holistic vision Wang has in mind. “I hate to say the cliché, but it’s mixing high and low,” he said. “I want it to be the way I dress and the way I see my friends dress.”
Three solid brand values were distilled — the tension of masculinity and femininity; a sense of irony; hardware — to form the parameters within which T-shirts, jeans and a multi thousand dollar fur coat can all happily coexist in the same collection.
Photo: Courtesy of Alexander Wang