Proenza Schouler has revealed their spring 2016 ad campaign starring models Selena Forrest, Nicole-Antonia Spagnola and Olympia Campbell. Photographed by Zoë Ghertner and styled by Marie Chaix. Design duo Lazaro Hernandez and Jack McCollough wanted to capture the essence of the brand’s ideal woman in a “deeply personal and completely honest” way, according to WWD.
“The aim was to capture a kind of confident individualism we are consistently drawn to and to explore the intimate and personal narrative that was an important subtext to the spring 2016 collection,” Hernandez and McCollough told WWD in a joint statement.
Proenza Schouler’s newest ads are are slated to break in March issues of Vogue, Harper’s Bazaar, Interview and W Magazine. Additionally, the images will run in biannual publications including Love, Purple, Pop, Self Service and The Gentlewoman.
