Tom Ford has unveiled his 2016 spring campaign shot by Nick Knight in Los Angeles, the campaign channels all the louche energy of Ford’s debut runway film. It features models Lucky Blue Smith, Mica Arganaraz, and Lida Fox, and the images originate directly from the women’s wear collection video which stars Lady Gaga.

“I decided to try something new,” said the designer at the time of the film’s release last October. “I wanted to think about how to present a collection in a cinematic way that was designed, from its inception, to be presented online.”

The campaign launched yesterday on tomford.com and will kick off internationally in the March issues of Vogue, Harper’s Bazaar, Elle and Vanity Fair. See the full collection here.