Giorgio Armani has just presented his Frames of Life 2016 campaign. It captures the story of five individuals with very different backgrounds and paths who share a passion for their professions and Armani’s eyewear designs.The black and white images by Serge Guerand portray the subjects in intense moments of concentration.
The Sicilian-born Damiano Artale is seen training, leaping or striking a pose against the background of the city of Venice; former model and food blogger Mimì Thorisson is busy cooking at her country home in Medoc, in the South of France; born in Istanbul, the 24-year-old Caner Yildirim is photographed working on a surfboard he’s designed or holding a yoga pose; rodeo queen Nicole Schrock, who started riding at 13, poses with a horse, and Austrian film director Richard Rosin is captured gripping his camera in the snow, on a mountaintop.
The images will debut on Monday on Armani’s Website and social media.
