Giorgio Armani New Frames Of Life Campaign

Giorgio Armani has just presented his Frames of Life 2016 campaign. It captures the story of five individuals with very different backgrounds and paths who share a passion for their professions and Armani’s eyewear designs.The black and white images by Serge Guerand portray the subjects in intense moments of concentration.

The Sicilian-born Damiano Artale is seen training, leaping or striking a pose against the background of the city of Venice; former model and food blogger Mimì Thorisson is busy cooking at her country home in Medoc, in the South of France; born in Istanbul, the 24-year-old Caner Yildirim is photographed working on a surfboard he’s designed or holding a yoga pose; rodeo queen Nicole Schrock, who started riding at 13, poses with a horse, and Austrian film director Richard Rosin is captured gripping his camera in the snow, on a mountaintop.

The images will debut on Monday on Armani’s Website and social media.


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