British Designer Stella McCartney has once again teamed up with Adidas and fired the starting pistol, unveiling a new kit for Team GB and ParalympicsGB which features a new heraldic coat of arms as its logo. The designer created performance wear that is both technical and will make British athletes stand out on the global stage. McCartney opted for bright, bold statements that gave a nod to the traditional emblems as well as eye-catching graphics in the classic red, white and blue.

Wearing a vibrant scarlet coat over a crisp white shirt and tailored trousers, Stella McCartney presented the brand new designs to an excited crowd at Seymour Leisure Centre on Wednesday(27 April).