Model Karlie Kloss has been named Swarovski’s new face. Kloss will appear in outdoor, television, print and digital campaigns for Swarovski — the initial round for which see her wearing jewelry, watches and sunglasses laden with the brand’s crystals. Print ads will begin appearing in the September issues of national magazines.
Swarovski’s chief executive officer for consumer goods Robert Buchbauer told WWD, “[Karlie] represents a certain openness and a certain mind-set—a new philosophy if you will. She is very fashionable and very beautiful, which is key when you talk about the next generation of consumer—specifically, powerful women who should become our long-term customer.”
“It’s an honor to join the Swarovski family and to be part of the brand’s long history of bringing elegance to women through brilliant, unique designs,” Kloss said in a statement.