Louis Vuitton’s Series Five campaign features models Jean Campbell, Erika Linder, Natalie Westling, Rianne Van Rompaey and the popstar Selena Gomez, who appears to be the brand’s new face. Shot by Bruce Weber with the styling by Marie Amelie Sauve, hair by Paul Hanlon and makeup by Peter Philips.

“Selena’s popularity is fascinating; she’s an icon for her generation. And yet there is a disarming sincerity and a true presence about her; she’s very direct and grounded,” Ghesquière said of the campaign’s star in a release. “She’s spontaneous and always up for discovering new things.”