Amanda Seyfried Stars In Miu Miu’s Fall ’16 Campaign

The American actress Amanda Seyfried is the new face of Miu Miu’s fall ad campaign, shot by the British photographer Alasdair McLellan. Amanda leads an enigmatic cast of characters through a weekend of playful reverie, that includes models Anna Ewers, Taylor Hill, Darya Dogusheva and Mayowa Nicholas. They all pose around the grounds of Houghton Hall in Norfolk, England. Styling by Katie Grand, art direction by Giovanni Bianco, hair by Anthony Turner and makeup by Lynsey Alexander. The brand shared the campaign images via Instagram. Check them out below.

Found Narratives: Amanda Seyfried leads an enigmatic cast of characters through a weekend of playful reverie, in @alasdairmclellan 's debut campaign for #miumiuAW16

A post shared by Miu Miu (@miumiu) on Jun 29, 2016 at 9:33am PDT

“Any hour for my friends” is the motto inscribed on the sundial in the gardens of the historic Norfolk estate, Houghton Hall. With its 24-hour lived-in decadence, it is the perfect environment in which to explore the layers of modernity and history in the motifs of the #miumiuAW16 collection.

A post shared by Miu Miu (@miumiu) on Jun 29, 2016 at 11:13am PDT

The Player, The Ingénue, The Whisperer: a cast of characters represented as subverted archetypes of high society in Found Narratives, the new #miumiuAW16 campaign. (Photography by @alasdairmclellan)

A post shared by Miu Miu (@miumiu) on Jun 29, 2016 at 3:11pm PDT

The new Miu Miu girl reinterprets the sartorial rules of the past. Tweed, argyle sweaters, oversized frilled collars and pearl slippers that speak of heritage, faith, craftsmanship, uniform and purpose are irreverently re-mixed for play and pleasure – a weekend of laughter and games. (Photography by @alasdairmclellan) #miumiuAW16

A post shared by Miu Miu (@miumiu) on Jun 30, 2016 at 1:06am PDT

Found Narratives: in this playground of the imagination, the Miu Miu girl is carefree but not careless. Social and cultural divisions are abandoned. (Photography by @alasdairmclellan) #miumiuAW16

A post shared by Miu Miu (@miumiu) on Jun 30, 2016 at 5:08am PDT

The new Miu Miu girl’s day blurs into night as one long, colourful occasion unfolds and a game of invention and role-play emerges. (Photography by @alasdairmclellan) #miumiuAW16

A post shared by Miu Miu (@miumiu) on Jun 30, 2016 at 6:59am PDT