Gucci Fall 2016 Campaign

For Gucci’s fall 2016 campaign, Glen Luchford lensed a group of young models wandering from tea houses to pachinko parlors with carefree abandon, the Gucci kids collide with the chaotic lights and sounds of Tokyo. The models include Petra Collins, Sofia Friesen, Lia Pavlova, Polina Oganicheva, Mae Lapres, Jack Chambers, Christopher Paskowski, Joep Van de Sande and Yan Kumra. Conceived by Gucci creative director Alessandro Michele, the ad campaign was styled by Joe McKenna, with an art direction Chris Simmonds. See the full campaign images below with accompanying video, also by Glen Luchford.

The campaign officially will be released from July 1.