Giorgio Armani unveiled fall 2016 campaign of his New Normal line. Armani tapped models Liu Wen, Liya Kebede, Elisa Sednaoui and Amanda Murphy, who are women that vary in their cultural and geographical backgrounds, far from established aesthetic canons, each unique and different. They are caught by Peter Lindbergh’s camera with genuine naturalness, an expression of beauty that is without time or place.
Giorgio Armani says: “I wanted to show different types of beauty, without barriers – four young women who experience the present in their own ways. With my style, I have always wanted to communicate the idea of concrete, real elegance, and this campaign renews this message with a sense of absolute modernity.”
Giorgio Armani New Normal is a wardrobe designed for today’s women, offering them garments that remain classic over time. It is the result of an aesthetic that has now become international, surpassing the barriers of time and place.