Designers Jack McCollough and Lazaro Hernandez tapped Selena Forrest, Julia Bergshoeff and Alexa Peralta for Proenza Schouler‘s fall 2016 ad campaign. Photographed by Zoë Ghertner and styled by Marie Chaix, hair by Nikki Providence and makeup by Fara Homidi.

“Themes of control and release in its many forms were explored, as were references that influenced the collection’s development, namely that of American art of the Sixties and Seventies,” said McCollough. “Mostly, however, the aim was to capture an attitude of complete individualism, strength and a celebration of diverse beauty that feels deeply relevant in today’s world,” said Hernandez.