campaign

Karl Lagerfeld’s Chanel Fall 2016 Campaign

Karl Lagerfeld just unveiled Chanel’s fall 2016 ad campaign featuring collages.

“I was tired of a girl holding a bag. I wanted to have another approach for the ad, and for Chanel’s image,” the designer told WWD. “I wanted to make collages. I love collages and I thought the collection was really suitable for collages. I wanted to do something else that we have never done before. It is not an artistic research. It is an inspiration without roots — spontaneous. And making collages with a computer was impossible before.”

The campaign stars Models Mariacarla Boscono and Sarah Brannon appear silhouetted and often in multiples, against colorful backdrops. Carine Roitfeld styled the shoot, makeup by Tom Pecheux and hair by Sam McKnight.

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