Emilio Pucci’s fall/winter 2016-17 campaign celebrates the Florentine Maison: past and future, elegance and metropolitan speed. Models Steffy Argelich and Harleth Kuusik pose for Cameron McCool at Palazzo Pucci’s large roof-top terrace designed by Gae Aulenti in 1968. Creative direction of Massimo Giorgetti, styling by Vittoria Cerciello, hair by Pierpaolo Lai and makeup by Georgina Graham.

The breathtaking views in the background marry the brand’s Florentine heritage with the contemporary and modern spirit of the collection, giving life to a cutting edge style devoted to a new generation.