Missoni tapped Frederikke Sofie and Clément Chabernaud for its fall 2016 ad campaign. Lensed by the British photographer Harley Weir in the waters of Italy’s Segrino and Alserio lakes. The brand’s fall campaign aims to convey a sensual feel where the human presence finds a balance with the natural environment. The color palette of the knitted pieces appearing in the images is designed to enhance this sense of harmony with nature.
Missoni Fall 2016 Campaign