Stella McCartney just unveiled her Winter 2016 ad campaign in collaboration with renowned American artist Ed Ruscha. Shot in London, the campaign features Amber Valetta and photographed by Harley Weir. Styling by Jane How, hair by Syd Hayes and makeup by Lauren Parsons.

Amber Valetta embodies the spirit of the modern Stella McCartney woman, with the imagery stamped with Stella’s popular PETA-approved phrases like “No Leathers Feathers or Fur,” “Veg Out,” and “Meat Free.” Amber showcases this season’s luxurious and effortless looks featuring urban puffa jackets, swan print motifs; fluid knits with ruffle detailing and the designer’s new bag Nina. Also included in the new campaign is a tactical version highlighting the iconic Falabella bag and popular Elyse shoe.

The campaign will break in the September issues of titles including Vogue, Harper’s Bazaar, W, Elle, V and Interview in the US as well as other international titles in the UK, France, Italy, Spain, Scandinavia, Russia, Japan, China.