Balenciaga just released its fall 2016 campaign, which marks the first fall campaign under creative direction of Demna Gvasalia. Photographed by Mark Borthwick in various locations on the streets of Paris, the campaign features same models who walked in Gvasalia’s debut show this past March. Asked if he would ever enlist famous people for a Balenciaga campaign, Gvasalia told WWD: “The new Balenciaga women, the women who wear the clothes, are my celebrities.” The styling by Gvasalia’s frequent collaborator Lotta Volkova, hair by Gary Hill and makeup by Inge Grognard. Check out the campaign images below.