campaign

Burberry’s First Consumer-Facing Collection & Campaign

Burberry is planning first consumer-facing collection and ad campaign, which were inspired by Virginia Woolf’s historical, gender-bending novel “Orlando”. Shot by Mario Testino inside the sculpture area of Liverpool’s Walker Art Gallery, the campaign stars models Jean Campbell and Alex Dragulele, and the musician Cavan McCarthy from the band Swim Deep. It will be released on Sept.19.
“Just as Virginia Woolf’s “Orlando” is both a love letter to the past and a work of profound modernity, this week-long exhibition aims to nod both to the design heritage that is so integral to Burberry’s identity, and to some of Britain’s most exciting creators, and the innovation and inspiration behind their work,” said Burberry Chief Creative and Chief Executive Officer Christopher Bailey.

Burberry has revealed a portrait of Piero Calosi, the patternmaker of the brand’s newest bag, The Bridle, for men and women. It’s inspired by classic British equestrian designs and Burberry’s outdoor heritage, the company said. The partnership with The New Craftsmen will launch on the night of the Burberry show, which will take place at “Makers House.” From Sept. 21 to 27.

According to WWD, women’s and men’s in-season collections will be presented together, for the first time, at the brand’s inaugural straight-to-consumer show.

 

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Categories: campaign, Style

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