Models Joan Smalls and Hailey Baldwin star in the first campaign for Karl Lagerfeld’s new Paris line, which joint venture partner is G-III Apparel Group Ltd. With Arc De Triomphe, Eiffel Tower and some New York landmarks as a backdrop, Karl Lagerfeld artistically directed and lensed the campaign with the styling by Charlotte Stockdale.

“For a designer, it’s great to work with the girls of the moment because not only clothes express our times, but girls, too,” the designer says in a teaser video on the new karllagerfeldparis.com web site.

The made-for-American range includes logo T-shirts for $39.50, a short-sleeve lace dress for $145, a quilted lamb leather shoulder bag for $228 and a studded nylon messenger for $158.

The line launches this fall.

Source: WWD