campaign

Stella McCartney shot her fall 2017 campaign in a Scottish landfill.

Stella McCartney took her fall 2017 ad campaign to a Scottish landfill shoot by Harley Weir, in collaboration with artist Urs Fischer. Models Birgit Kos, Iana Godnia and Huan Zhou pose in the images. The concept was an exploration of waste and consumption, two of McCartney’s key brand tenets — 53 percent of her women’s collection is made from sustainable materials, and the brand is vegetarian.

“The idea we had with this campaign is to portray who we want to be and how we carry ourselves; our attitude and collective path,” said McCartney. “Our man-made constructed environments are disconnected and unaware of other life and the planet, which is why there is waste.”

Stella McCartney shot her fall campaign in a Scottish landfill.Stella-McCartney-Fall-Winter-2017-Campaign17698Stella-McCartney-Fall-Winter-2017-Campaign21103

 

Advertisements

Categories: campaign, Style

Tagged as:

Leave a Reply

Please log in using one of these methods to post your comment:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s