Tommy Hilfiger and Gigi Hadid staged a grungy rock affair for their show on the final night of London Fashion Week. It was the pair’s third collaboration and featured early appearances by Hadid’s siblings, Bella and Anwar.
The Tuesday show was presented at London’s legendary Roundhouse, where stars such as James Brown and Bob Dylan have performed over the years. Concert-style merchandise stalls had pieces from the TOMMYNOW collection available to purchase around the venue.
The outfits included leather jackets with leopard print collars, worn with cropped denim shorts and beanie hats emblazoned with “Gigi Hadid” — a homage to band merchandise and an appeal to the model’s vast fan base.
Models also wore lanyards mimicking backstage passes printed with “Gigi” and cropped T-shirts also bearing the model’s name. Patterns were checks or stripes, and oversize puffer jackets were worn open. Hadid said she was happy the show was such a family affair.
“It is obviously a huge event, and I put a lot of pressure on myself as I’m a perfectionist, so to be able to look around and see my family is very grounding and keeps me calm,” she said.
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