campaign

Louis Vuitton Presents Its Cruise Collection Campaign With Alicia Vikander

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After a full immersion into a veritable ocean of verdure with the Cruise 2018 fashion show in Kyoto, Japan, Louis Vuitton makes a stop for its cruise advertising campaign in Ibiza, offering a décor between sky and sea. The quest for freedom and adventure in the world’s far corners is the spirit of travel at Louis Vuitton.

Accordingly, the house has selected actress Alicia Vikander to embody the Louis Vuitton woman. At the heroine’s side are Louis Vuitton’s Twist and Capucines handbags. Capucines, with its discreet elegance, is emblematic of the House and its craftmanship, whereas Twist is one of the new classics dreamed up and designed by Nicolas Ghesquière. Riding along with this venturesome actress is the spirit of pioneering designer Kansai Yamamoto. Toast of the Cruise collection, Yamamoto continues his quest for pure serenity.

To capture the campaign’s images—with that spectacular landscape between sea and sky—Louis Vuitton have sought out the skillful lens of photographer Patrick Demarchelier.
The images will be disclosed in November 2017 issues of magazines worldwide.

lvcruise18camp

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