campaign

Giuseppe Zanotti Spring Summer 2018 Campaign

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Bella Hadid reprises her role as the star of Giuseppe Zanotti’s advertising
campaign, returning in a sensual portfolio for the Spring Summer 2018 season.
Lensed for the first time by Mert Alas and Marcus Piggott, the powerful series captures
the spirit of the new collection. Inspired by the idea of an endless summer, the
evocative images channel a ‘90s sensibility.
Shot in studio, with art direction by Giovanni Bianco and styling by Carine Roitfeld, the
minimalist aesthetic is the ideal set-up for a series of powerful, unapologetic portraits.
Hadid, in top form, demonstrates both strength and femininity. She’s both commanding
and at ease.
Case in point: when wearing the “Kendra,” a moto-inspired, cut-out bootie with
separate strap-on leather sheath, she fills the frame with seductive coolness.
For “Eliza,” a light blue sling-back covered in iridescent pearls, she leans back on the
studio chair, legs ever so stretched. Her attitude is rock-and-roll. Her focus is laser.
While in the “Aleesha,” a streamlined slide with golden hardware and a complementary
serpent-shaped anklet, she exudes contemporary cool. And finally for the, “Agnes,”
spring’s green neoprene cut-out stiletto, her vibe is edgy yet sensuous.
Dressed in all black like a modern-day rebel with a mischievous edge, model Kit Butler
takes on the men’s collection. New styles include the “Darin,” a gladiator-style sandal
crafted in a dark camo print, and the “Reflect,” a sleek loafer covered in a constellation
of irregularly-cut crystals.
“This campaign really represents the authentic energy of the brand—modern, sensual,
powerful,” says Giuseppe Zanotti. “And then there’s Bella, back for a second season,
who brings with her a rock-and-roll attitude that’s also playful and seductive. The
overall effect is compelling, contemporary, arresting.”
The new campaign breaks worldwide in January and will be featured on leading
international lifestyle and fashion sites.

PHOTOGRAPHY: MERT&MARCUS

STYLING: CARINE ROITFELD

ART DIRECTION: GIOVANNI BIANCO

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Categories: campaign, Style

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