campaign

CHLOÉ SPRING 2018 CAMPAIGN

Chloe unveils Natacha Ramsay-Levi’s first campaign with a film by Steven Meisel starring Sophie Koella, Rianne van Rompaey, Radhika Nair, Fran Summers, Jing Wen, Alex Mark, Eliza Cummings, Hayett McCarthy, Line Kjaergaard, Makala Johnson and Charlene Hogger.

Conceived as though a naked confession, the film captures the nostalgia of the present, a passage where the moment becomes a memory. Its scenes evoke the fragments of long forgotten film reels.
The camera works like a diary, randomly recording images as stolen moments. From these glimpses emerge Natacha Ramsay-Levi’s first collection with her vision of the Chloé woman. Within this universe can be found the campaign images—moments captured as
freeze frames.
These women, so unscripted in their movements, reinforce a sense of spontaneity inherent to their New York milieu. Each ofthe reels becomes a dreamlike trace of their freedom, of their comings and goings, of their fleeting connections. Here, we arrive at the passage between reality and fantasy.
Amidst the beauty of these young, self-assured women as apparitions, there remains a hint of innocence, which intensifies the impact. These dark obscure snapshots reveal a multitude of women—and their singularity.

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