campaign

Jil Sander Spring Summer 2018 Campaign

Jil Sander unveiled its Spring Summer 2018 advertising campaign. The humanity and soulfulness of the collection designed by Creative Directors Lucie and Luke Meier reverberate in the campaign that accompanies it, an ode to the purity of emotion and the delicate balance between innocence and sophistication.

Filmed in Berlin by German director Wim Wenders, the campaign marks the first ever collaboration of the brand with the acclaimed filmmaker and consists of works of fiction which unfold across 5 different scenarios.

A sense of expectation permeates the films as they ‘paused’ at intense moments, leaving us suspended in time and space, captivated and curious to know what’s next.

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