campaign

Stella McCartney Spring Summer 2018 Campaign

Stella McCartney’s new Spring Summer 2018 campaign is a joyful expression of the female spirit and quintessentially British style, shot by Johnny Dufort on the shores of Sardinia. Starring models Karly Loyce and Sophie Rask.

Playing with soft feminine volumes and amplified proportions in fresh ways, the collection’s debutante dresses in blue cotton and Animalia Skin-Free-Skin transform as they are dipped and emerged in water.

The inspiration for the campaign is an exploration of our relationship with water – from being an essential resource for the planet to its cleansing quality and source of calmness and serenity.

A signature light-hearted mood continues to the sandy beaches with the Stella Star bag and new season ‘Icy ice’ sunglasses.

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