Bottega Veneta is writing the next chapter of the Art of Collaboration with a disruptive new digital-first ad campaign created with renowned agency Baron & Baron. Titled Reflections, the Spring/Summer 2018 campaign features six distinct and deeply cinematic films, directed by Fabien Baron, which are envisioned as an anthology series, and will be released episodically throughout the season.
In its new form, the Art of Collaboration now involves a team of talented collaborators to translate the vision of Creative Director Tomas Maier, among them cinematographer Philippe Le Sourd, set designer Stefan Beckman and producer/composer Johnny Jewel who created an original score.
“We have always told stories about our products and our brand,” says Maier. “The evolution of the Art of Collaboration enables us to reach and have a dialogue with the customer on his or her own terms.”