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Off White x Jimmy Choo launch collaboration with pop-up at Selfridges

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Virgil Abloh’s cult fashion label Off-White has collaborated with luxury British footwear brand Jimmy Choo on a capsule collection.

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Combining Abloh’s streetwear aesthetic and Choo’s luxury DNA, the resulting styles are equal parts edgy and elegant. The collection officially dropped this week with an exclusive campaign starring DJ and muse Peggy Gou from mytheresa.com.

For Virgil Abloh, Creative Director Off-White, “creative dreams were fulfilled” when he was able to combine “the young exuberance of Off-White and the storied elegance of Jimmy Choo.”

There are bejewelled red carpet-ready stilettos and high-octane floral print boots, but the real stars of the show are the boots and pumps that appear to be wrapped in cellophane.

To debut the collaboration, Off-White and Jimmy Choo have launched a pop-up store at Selfridges, which will run until Sunday March 18. The shoes will also be available to purchase at Harvey Nichols.

“To collaborate with a brand like Off-White allows Jimmy Choo to explore a new avenue and take part in a different conversation,” says Sandra Choi, Jimmy Choo’s Creative Director.

“I love to mix it up by getting together with a different creative mind identifying our synergies and combining our DNA to create a beautiful and surprising collection with unexpected links to the roots of our brand.”

Source: www.standard.co.uk

 

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