Prada Fall Winter 2018 MFW

Miuccia Prada showcased her Fall Winter 2018 collection for Prada, interpreting the relationship between history, modernity, origin, architecture, and fashion, in the newly revealed Torre at Fondazione Prada in Milan. A new architectural landmark, the tower offers a unique view on the skyline of the city.

The set by AMO consists of a simple geometric layout with tribunes oriented north towards central Milan, establishing a sophisticated spectacle and dialogue between fashion, architecture and the city. The sharp volumes of the show spaces are accentuated by a black resin finish that magically shimmers in the light and mimics the nocturnal panorama outside.

“I liked the idea of the night, the night as the place for adventure, the place of freedom and its limits,” she said during a preshow press conference. “Women, on the one hand, have to be strong and protected, aggressive and powerful. On the other side, you bring with you all the characteristics of femininity, sometimes carried on from our past and how you’ve been raised.”

Titled ‘Nocturne’, the collection includes fabulous dresses, skirts, coats of the dressed-up variety played against serious sportiness — much of it flashing newfangled logos. See the full collection below.


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