Gigi Hadid’s fourth collaboration with Tommy Hilfiger raced down the runway on Sunday in Milan for the brands Spring/ Summer 2018 show, which closed Milan Fashion Week.
Featuring both men’s and women’s designs from the Hilfiger collection, plus the fourth and final Tommy x Gigi capsule, the show was a bold, energetic display of black and white chequered visors, swimwear and racer-back tank tops and speed badge emblazoned denim boiler suits and leather biker jackets.
Gigi and Bella Hadid and Winnie Harlow strutted a catwalk shaped like a racetrack in a motor sport themed extravaganza.
Gigi also unveiled the Tommy Hilfiger x Gigi Hadid watch at the show. The navy chronograph timepiece has a navy stainless steel case and navy stainless steel bracelet and sun-ray dial with chequered flag-inspired minute track, gold tone hour markers and an inner gold tone ring.
The show was watched by an audience of 2000 people and Tommy Hilfiger, who are sponsoring the Formula One Mercedes Benz team for the 2018 season, placed returning world champion Lewis Hamilton in the front row.
The brand adopted a see-now, buy-now model in 2016, which meant once the show went live, all the clothes from the catwalk were available to purchase immediately online in over 70 countries.
Reflecting the brand’s red, white and blue DNA, but imbuing it with a spunky, fresh youthfulness, this collection will speed off the shelves. See the full collection below.