campaign

Christopher Kane Spring Summer 2018 Campaign

Featuring the Dutch model Kiki Willems, with photography by Alasdair McLellan, the latest Christopher Kane campaign takes the narrative of the Spring-Summer collection one step further. Shot in suburban Streatham – one time London home to the collection’s muse, Cynthia Payne – a filmic approach is utilised to explore both a terse and teasing interior world. Mildly retro and slightly kitsch, the interiors of this suburban environment are echoed in the clothing of the collection. From elegant, forties housecoats to desultory dusters, the inspirations range from the utterly refined to the most commonplace household objects fetishized. Ideas of the prim and the perverse, the elegant and the everyday combine in wipe-clean surfaces, doily-like lace, bleach bottle hues, sinuous satin and laundry lingerie.

“I have always been obsessed by that pristine woman – so clean, so proper, yet having an emotional breakdown,” says Christopher Kane. “We wanted to look at that in the campaign; the idea of interiors, of a closed domestic world, both clean and kinky, and how the Christopher Kane girl would inhabit it. Kiki is the model that personified this collection for us and brought it to life in the campaign; elegant yet cheeky, mysterious and mischievous – she really has it all.”

Once again, the Christopher Kane girl makes her own world, has her own elegance and does not give a damn what anybody else might think of her.

Photography: Alasdair McLellan

Model: Kiki Willems

Art Direction: Jo-Ann Furniss

Hair: Anthony Turner

Make up: Lynsey Alexander

Set Design: Poppy Bartlett

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