Karl Lagerfeld is launching two new capsule lines to Chanel’s ready-to-wear offer: Coco Neige and Coco Beach.
The ski and swimwear lines will be timed to hit stores from June to ensure a strong in-season component. Lagerfeld said he got the idea while on summer vacation in Saint-Tropez, where he noticed the Chanel store lacked a strong assortment of beach gear, reports WWD.
The Coco Beach line includes swimsuits, bikinis, bandannas, terry cloth beach cover-ups, denim pieces, bags and espadrilles. The swimwear comes in black, with a satiny oversized appliqué double-C logo, or with a hand-painted lattice motif, on a pink or red background, which also appears on the accessories. It will be introduced in 26 stores beginning in June.
“We have around 30 stores in seaside locations, and during the months of June and July, when towns such as Cannes, Nice, Capri, Barcelona and [cities in] Florida are incredibly busy, the stores are carrying winter collections,” said Chanel president of fashion Bruno Pavlovsky. “These tactical launches are designed to better satisfy the needs of our customers and to find the best way to communicate to them the fact that these items exist.”
The Coco Neige collection will have a wider distribution, hitting Chanel stores in July and August in tandem with its fall collections. It will also be available in ski resorts such as Courchevel, where Chanel has a temporary store during the winter months.
The line was unveiled to store buyers in Paris alongside the house’s pre-fall collection. It features technical items, such as tweed-trimmed down jackets and nylon ski pants; casual pieces, like a black hoodie with a quilted camellia motif, and accessories including shearling boots and bags.