Prada unveiled their 365 Pre-fall 2018 ad campaign. Called ‘Industreality’ the images are captured by Wily Vanderperre in the fictitious factory set of the ‘Prada Warehouse’. Models Kris Grikaite, Anok Yai and Fran Summers posed with classicism against unexpected, utilitarian backdrops, to create an arresting contemporary contrast.

In the background, crates and boxes bear emblems drawn from the Prada universe – hallmarks, markers and talismans, indicating their point of origin. They, like these clothes, express the indelible and immediately-recognizable identity of Prada.

Check out the campaign images below.