Dior Fall 2018 Campaign

Jennifer Lawrence is back for Dior’s new campaign. For Fall 2018, the House codes have been deconstructed and reworked in unprecedented plays of contrasts by Maria Grazia Chiuri. Inspired by the Surrealist artist, writer, photographer, actress, political activist and French Resistant Claude Cahun who was also openly homosexual and constantly questioned identity and gender, and the complex and ever-changing social constructs. Claude Cahun reinvented herself through photography, posing for the camera with a powerful sense of meaningful performance, whether dressed as a woman or a man, her hair long or totally shaved.

“Under this mask, another mask. I will never finish removing all these faces.” Claude Cahun (pseudonym of Lucy Schwob 1894-1954)

In his day, Monsieur Dior restored femininity to women through fashion, and today, with her Fall 2018 collection questioning identity and gender, Maria Grazia Chiuri desires women to have the necessary tools to be first and foremost vital beings and not characters in their own life.

“I wanted to take on the precision of the basics and materials that make up a man’s wardrobe. I sought to showcase the least explored part of Christian Dior’s legacy, an almost austere part, with the use of masculine fabrics and jackets, coats and shirts with rigorous lines. In the same way, I became interested in the work of Hedi Slimane with Petite Taille for Women, when he was Creative Director of Dior Homme,” says Maria Grazia Chiuri of Dior Fall 2018 collection.

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