campaign

CALVIN KLEIN 205W39NYC FALL 2018 CAMPAIGN

The Fall 2018 CALVIN KLEIN 205W39NYC global advertising campaign suggests a new dawn is on the horizon. This season explores the familiar American landscape through an otherworldly lens, challenging the perception of the real and the imagined.

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“The Fall 2018 collection is an allegory for a meeting of old worlds and new worlds, relating to the discovery of America, the 1960s Space Race, and the twenty-first century information age. Reflecting the notion of democracy, there is no cultural hierarchy: the mixes emancipate clothing and references from their meanings, from their own narratives, and collage them to discover something different – a different dream.”
— Raf Simons, Chief Creative Officer, CALVIN KLEIN

In a series of images lensed by Willy Vanderperre, a play of scale presents a juxtaposition between the clothing and the isolated Utah landscape, evoking a nostalgic yet otherworldly feeling. A sense of calm and hope are also present, capturing the ever-present theme of American youth.

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