Chloé Fall 2018 Campaign

For Chloe’s Fall 2018 ad campaign Steven Meisel filmed and photographed a group of models including Liu Wen, Kris Grikaite, and Grace Hartzel biking and marching across an industrial Brooklyn pier overlooking the East River. Between the scale of Manhattan’s skyline in the background, large slabs of concrete in the foreground, and warm golden light filling every frame, Meisel’s short film captures Ramsay-Levi’s romantic, yet strong vision for Chloe. Balancing out the raw, urban setting, Guido Palau’s effortlessly messy-chic hair a la Parisienne and dewy makeup by Pat McGrath gives the models an otherworldly aura.

Situated on an industrial pier on the banks of the East River, Meisel’s cyclical narrative creates a series of dynamic and intimate tableaux that portray the Chloé girls as a sisterhood of graceful characters in a hyper-real environment. Cinematic pans to the city skyline accentuate the vast spatial effect that resonates throughout the piece, furthering the notion of call-and-repeat that throws each protagonist into sharp focus as they move about theinspired exterior setting, replacing each other in a free-spirited game of déja vu. Walking, seated, standing, or riding a bicycle, the five women exchange quiet words and secret glances, exuding a confident femininity as they bask in the crisp haze of winter sun.”

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