The House of Dior just unveiled Rouge Dior Ultra Rouge, its new long-lasting lipstick, as unforgettable as a kiss. This is the first incredibly long-wearing lipstick with the comfort of a lip ink: a true revolution in the history of lipstick. Ultra Rouge offers a lightweight, ultra-comfortable formula and all the color of a high-pigmentation lipstick. The colors seem more saturated with a luminous, semi-matte finish for incredible sensoriality and hydration. Natalie Portman stars in the ad campaign. The actress has been the face of Dior since 2010.