To celebrate 70 years of the label, Longchamp organized their first show in New York. The Spring Summer 2019 lineup represents a 70’s spirit, Californian desert vibe, with references to Anita Pallenberg and Veruschka, with a palette of cobalt blue, chocolate brown and clay reds shown in a mix of layered dresses, tunics and vests. Fringes, an important element throughout the collection, decorated jackets made of sublime leather, were seen on the front of shirts worn over tops, on gladiator sandals and on boots.
The guests included Isabelle Huppert, Kate Moss and the new muse Kendall Jenner perfectly wearing the new collection being shown.
“This year it’s our 70th anniversary and in May we opened a boutique on 5th avenue, we also have Kendall Jenner as an ambassador. The American market is an important market for us but also in coming here I feel a certain freedom to show a new Longchamp, for us this first show is a new step for our company. This collection took inspiration from the 70s, with iconic women such as Veruschka or Anita Pallenberg, who marked their generation with a certain elegance and an eccentric twist. Leather is obviously important, it’s our know-how, it’s the work of the fashion house, our atelier, but we also have silk dresses, embroided fabrics, macrames etc… We are obviously known for our bags and our leather goods, but today we wanted to express Longchamp’s fashion style, with ready to wear clothing that brings a touch of femininity and sensuality.” -Creative Director Sophie Delafontaine.