Simon Porte Jacquemus celebrated the 10th anniversary of his label with an epic show, presenting a refined collection, spanning sensuality and elegance, staged in the middle of a lavender field in Southern France, titled “Le Coup de Soleil”.
Models showcased the label’s new collection on a bright pink carpet runway laid out among the rows of lavender. The collection came in white and sunny, uplifting colors, perfectly at home in this spectacular setting. There was also a multitude of floral motifs, harmoniously echoing the show’s location.
There was, however, a certain contrast between the elegance of the pieces designed for this anniversary show — such as floaty, lightweight dresses in long and mini styles, blazers, pleated skirts and suits — and the earthy rusticity of the landscape in which they were presented. That no doubt contributed to the charm of this sun-soaked show.
Oversize designs ruled in this new collection, putting a laid-back, even nonchalant slant on the most refined of silhouettes. There were also plenty of accessories on show, like large hats, belt bags, baskets, sandals and the iconic Chiquito mini bag — a Jacquemus signature.