Gucci Spring Summer 2020 collection was presented at the Gucci Hub during Milan Fashion Week. Clean lines and intense lighting, the show space was imagined by the creative director Alessandro Michele.
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Uniforms, utilitarian clothes, normative dress, including straitjackets, were included in the #GucciSS20 fashion show as the most extreme version of a uniform dictated by society and those who control it. These clothes were a statement for the fashion show and will not be sold. @alessandro_michele designed these blank-styled clothes to represent how through fashion, power is exercised over life, to eliminate self-expression. This power prescribes social norms, classifying and curbing identity. The Creative Director’s antidote is seen in the Gucci Spring Summer 2020 lineup of 89 looks, he has designed a collection that conveys fashion as a way to allow people to walk through fields of possibilities, cultivate beauty, make diversity sacrosanct and celebrate the self in expression and identity. #AlessandroMichele
The lineup signifies the arrival of a new Gucci aesthetic, with models forgoing quirky, geeky styling for sultrier silhouettes with kinky details. In contrast to the opening looks, the collection presents “fashion as a way to allow people to walk through fields of possibilities, cultivate beauty, make diversity sacrosanct and celebrate the self in expression and identity.”
Filled with hard-to-miss nods to Tom Ford-era Gucci, the catwalk saw a number of sheer lace dresses with thigh-high slits paired with monogrammed panties underneath. The “G” metal emblem, resembling that of the house’s ’90s G-string designs, was placed around the neck, across the chest or on the thigh like garters. Models wore bralettes and tops with plunging necklines, and were accessorized with BDSM-esque chokers, leather gloves, retro sunglasses attached with oversized chains and studded handbags. Many even carried whips and floggers in their hands as they walked down the runway.
Scroll through the gallery to see the entire Gucci SS20 show.