Dior kicked off Paris Fashion Week with Spring Summer 2020 women’s ready-to-wear collection by Maria Grazia Chiuri. It took place at the Longchamp Racecourse and celebrated nature and ecology. Chiuri opted to stage the runway in the middle of a secret woodland garden, with the models walking between the trees.
Dior notes that nature and gardens have long been a source of inspiration for its designs. It began with Christian Dior himself, who designed many an iconic floral dress, and this year’s show also paid homage to his sister Catherine who was an avid gardener.
‘It appeared essential to me that this legacy be addressed with a new perspective,’ Chuiri noted ahead of the SS20 show. ‘Flowers and plants don’t just serve an ornamental purpose, they are our environment. We have a commitment to care for them, today more than ever.’
The show guests included Jennifer Lawrence, Karlie Kloss, Jorja Smith and Erin O’Connor. The models walked down the runway sporting straw cloche hats – familiar territory for Dior, dating back to the 1960s, plus diaphanous, bohemian floral chiffon dresses.
Continuing the eco theme, the show also debuted separates embellished with nature-inspired motifs – like beadwork in the shape of thistles and skirts that resembled camouflage netting.
Dior said their show is also in keeping with its zero-waste policy and sustainability commitment, with the rest of the set being completely recyclable and plastic-free.
Chiuri expressed her wish to create an ‘inclusive garden’ and send a message of co-existence between fashion and nature, so collaborated with a company called Coloco which employs botanists, gardeners, landscape designers and urban planners. The 164 trees that featured in the show all come from different nurseries in France, Germany and Italy and will continue their journey after the show, joining sustainability projects around Paris. Each tree was tagged with a story of its origin and future destination.
Check out the entire lineup below.