Stella McCartney Winter 2018 Campaign

This season Stella McCartney takes us back to her childhood in one of her most personal ad campaigns yet. The campaign was shot in Scotland, Campbeltown, where Stella grew up as a child. It embraces nature as well as a sense of escape and freedom. Set against a beguiling Scottish landscape that reflects the new collection’s softly deconstructed, textural and timeless looks.

“The ocean, the bagpipers from the Kintyre School –  – these are all part of my childhood memories. It is one of my most emotional ad campaigns ever; it allowed me to connect with the local people and nature. I worked with Johnny Dufort and the models He Cong, Julia Banas, and Nina Marker to bring life, personality and a kind of character into the clothes and into the entire spirit of the shoot. Johnny brings a kind of sense of humor, a sense of comedy.” – Stella McCartney



Carolina Herrera Fall 2018 Campaign

Carolina Herrera stands for luxury, quality and heritage. The collections exude elegance and integrity with a fashion-forward vision. For Fall 2018 advertising campaign David sims captured models Edie Campbell and Manuela Sanchez posing in New York City. With styling by Elin Svahn, casting direction from Jess Hallett, beauty from hair stylist Duffy, and makeup artist Lucia Pieroni.

The first time collaboration between David Sims and House of Herrera Creative Director Wes Gordon, Sims presented the story of two girlfriends caught in the thick of New York City life. Shot on location under the Manhattan Bridge, the images capture the energy and spirit of New York City, with two glamorous friends making their bold Carolina Herrera statements. Both in ostrich plumes, their looks danced in the East River breeze. Edie wore the fuchsia ostrich and metallic ribbon plumed embroidered coat, while Manuela complemented Edie in the white ostrich embroidered topper from the Fall 2018 runway collection.

Alexander Wang Fall Winter 2018 Campaign

Model Chunjie Liu opened Alexander Wang’s New York Fashion Week F/W’18 show and now stars in the brand’s Fall Winter 2018 advertising campaign.



The Fall 2018 CALVIN KLEIN 205W39NYC global advertising campaign suggests a new dawn is on the horizon. This season explores the familiar American landscape through an otherworldly lens, challenging the perception of the real and the imagined.


“The Fall 2018 collection is an allegory for a meeting of old worlds and new worlds, relating to the discovery of America, the 1960s Space Race, and the twenty-first century information age. Reflecting the notion of democracy, there is no cultural hierarchy: the mixes emancipate clothing and references from their meanings, from their own narratives, and collage them to discover something different – a different dream.”
— Raf Simons, Chief Creative Officer, CALVIN KLEIN

In a series of images lensed by Willy Vanderperre, a play of scale presents a juxtaposition between the clothing and the isolated Utah landscape, evoking a nostalgic yet otherworldly feeling. A sense of calm and hope are also present, capturing the ever-present theme of American youth.



Emilio Pucci_1_ec_fw_2018-19_adv_1

Emilio Pucci‘s Fall Winter 2018/19 advertising campaign features model Lily Stewart captured by fashion photographer Mark Peckmezian. In charge of styling was Emilie Kareh, with creative direction from Al Dente Paris.


Bright colors and subtle gradients combine to create the style of the Giorgio Armani S/S ’18 collection. For the campaign Giorgio Armani partners with photographer Sarah Moon. The images are inspired by the brush strokes of a painter, and it features two models Daga Ziober and Simon Nessman. Styling by Mattias Karlsson. Hair by Sébastien Richard and make-up by Alice Ghendrih. With the set design by Marie Malterre and an art direction Thomas Persson. View the images below.